EMEA Market Development Director – Product

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters and TA Instruments enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.  

EMEA Market Development Director – Product

Overview

As part of the EMEA Field Marketing team, the Market Development Director - Product will be responsible for building a regional growth strategy that delivers AOP across the markets, for instrumentation, software and service. Commercially driven and results oriented the Market Development Director – Product will lead a team of market development managers to develop and execute regional go-to-market strategies, generate demand, expand our digital footprint and support commercial execution for key product lines. The role requires cross-functional collaboration with the global business segments, global strategic marketing initiative leads, global marketing, regional commercial leads and regional functional teams.

Responsibilities

Key Role Objectives

• Build a regional business growth strategy in alignment with the global annual operating plan, collaborating with Business Segment Leads, Strategic Marketing Leads and Regional GMs.
• Translate the growth strategy into measurable marketing initiatives that fuel demand generation, accelerate market entry and expand our footprint in new and emerging territories.
• Design and execute a Regional New Product Introduction (NPI) model, defining key commercial milestones, assembling a cross-functional core team and ensuring periodic re-evaluation of market acceptance and value proposition.
• Provide market intelligence and competitive insights—win/loss analysis, customer segmentation and trend reports—to support regional expansion and inform weekly and quarterly business reviews.
• Build a demand generation engine in partnership with the EMEA demand gen and global marketing teams, targeting high-value segments to deliver double-digit growth to the regional funnel.
• Lead and develop a high-performance team of Market Development Managers, instilling a culture of accountability, creativity and cross-functional collaboration to optimize marketing impact and ROI.

Qualifications

In this role you will be responsible for

Strategy & Planning

• Building a regional growth strategy that delivers product revenue goals across EMEA.
• Translating growth strategy into regional, commercial and marketing initiatives
• Launching NPIs into the region and driving market adoption
• Cultivating relationships with Key Opinion Leaders to amplify the regional voice.

Commercial Execution

• Executing go-to-market strategies collaborating closely with sales and service.
• Partnering on key sales initiatives, execution and sales enablement
• Updating regular business overviews to reflect current market conditions

Marketing Execution

• Developing and implementing marketing strategies that drive funnel creation
• Building integrated campaigns that create engagement and optimize conversion
• Creating relevant regional content that builds brand awareness
• Closely monitoring KPIS to improve marketing performance and impact

People Leadership

• Leading a team of Market Development Managers responsible for key product lines
• Developing talent to build commercial and marketing excellence
• Fostering a culture rooted in accountability and cross-functional collaboration.

What You Bring

• Minimum Bachelor’s degree in a scientific or life science discipline
• Deep knowledge of mass spectrometry and chromatography instrumentation, software and services.
• 10+ years of experience of experience in marketing and/or business development
• Experience in developing marketing strategies and integrated campaigns to drive business growth
• Proven ability to develop go -to- market plans, execute to targets and adapt to changing demands.
• Strong interpersonal skills: effective communication, creative problem-solving and a customer-centric mindset.
• Up to 30% international travel to engage key markets and stakeholders.